Webkinz Brand Refresh
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+ Brand Identity
+ Concept Development
+ Creative Direction
+ UX/UI Design
+ Illustration
+ Copywriting
+ Advertising
+ Packaging Design
The Opportunity.
As Webkinz celebrates its 20th anniversary, a brand refresh offers the opportunity to introduce the iconic game to a new generation.
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Since its launch in 2005, Webkinz has been a beloved online game for children; however, its design feels outdated for today’s audience. This milestone presents an ideal opportunity to update its visuals while preserving its nostalgic charm.
The Question.
How can Webkinz be modernized while preserving its classic, playful charm?
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Given Webkinz’s lasting popularity, preserving its original charm is essential. Rather than completely reinventing the brand, a refresh incorporating modern typography, colors, illustrations, and logos blends the old with the new.
The Result.
A revitalized brand identity, an updated online presence, and special anniversary-edition packaging create a Webkinz experience that feels fresh yet familiar.
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The brand refresh ensures Webkinz remains a strong competitor in the online educational gaming market. The new identity strikes a balance: recognizable to longtime fans while aligning with modern design standards to attract a new generation of players.