Valhalla Packaging Design

  • + Packaging Design

    + Brand Identity

    + Creative Direction

    + Concept Development

    + Copywriting

    + Advertising

As more people choose to reduce or eliminate alcohol consumption, the alcohol alternative market continues to grow.

The Opportunity

  • As THC becomes recreationally legal in more areas, many consumers are choosing it over traditional alcoholic beverages. A THC-based spirit replacement offers a way to participate in drinking culture without alcohol.

The Question

How can a THC spirit replacement stand out in the saturated beverage market?

  • Since people use THC for various reasons, highlighting the unique benefits of different strains helps consumers find the right option for their needs. By focusing on these effects rather than just social drinking, the product appeals to a broader audience beyond party culture.

A line of Norse-inspired THC spirit replacements featuring indica, sativa, and hybrid blends with varying THC dosages creates a distinctive alternative to alcohol.

The Result

  • By incorporating visuals and messaging inspired by Valhalla, a legendary afterlife of revelry, the brand merges the excitement of drinking culture with the calming benefits of THC. This unique positioning makes the product both intriguing and appealing within the evolving social scene.

Packaging Details

  • Calm Your Inner Viking invites you to trade the chaos for clarity with Valhalla, a THC spirit replacement that soothes stress, eases anxiety, and lifts your mood without the hangover. Inspired by the Norse afterlife of endless celebration, these calming elixirs let even the wildest warriors unwind, reset, and revel in peace.

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