Nectr Branding

  • + Brand Identity

    + Creative Direction

    + Concept Development

    + Packaging Design

    + UX/UI

    + Copywriting

    + Advertising

By emphasizing the personal value of fragrance and the desire for safe cosmetic ingredients, Nectr offers users a fully customizable experience.

The Opportunity

  • Fragrance is a powerful form of personal expression, but many products contain harsh, potentially harmful ingredients. Nectr addresses this by giving consumers the ability to create their ideal fragrance without worrying about chemicals while offering a safer and more sustainable alternative.

How can the process of creating a fragrance educate consumers on the elements and safety of fragrances?

The Question

  • Through an immersive personalization experience, consumers learn about scent families, fragrance notes, and ingredients. This empowers them to make conscious choices about fragrances and enjoy the luxury of designing their own unique scent.

The Result

Nectr is an immersive creation experience that focuses on educating consumers about the safety and processes behind fragrance creation.

  • A hands-on approach to perfume creation allows consumers to explore different scent notes and learn about fragrance. By prioritizing safe, naturally derived ingredients and recycled materials, Nectr emphasizes sustainability and the natural aspects of fragrance creation.