Keith Haring Foundation UX/UI
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+ Brand Identity Overhaul
+ Creative Direction
+ UX/UI Design
+ Concept Development
+ Copywriting
+ Advertising
+ Photo Manipulation
The Opportunity.
The Keith Haring Foundation supports various important causes, but its current UX/UI design makes navigation challenging.
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Dedicated to HIV/AIDS relief, youth support in NYC, and the preservation of arts and culture, the Keith Haring Foundation plays a vital role in continuing Haring’s legacy. Its outdated website lacks usability and fails to capture the energy of his work. Revitalizing the Foundation’s digital presence is essential for greater impact.
The Question.
How can the Keith Haring Foundation incorporate Haring’s spirit into its identity while maintaining a professional appearance?
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Incorporating vibrant colors from Haring’s artwork, images of the artist, and examples of his work injects new energy into the Foundation’s website. A balance of creativity and clean design ensures the brand remains both engaging and professional.
The Result.
A reimagined brand identity and website create a dynamic and accessible platform, amplifying the Foundation’s mission to honor Haring’s legacy.
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By modernizing its visual identity, the Keith Haring Foundation can better highlight its initiatives while staying true to Haring’s bold, creative spirit. This update ensures the organization remains visually compelling, functional, and true to its purpose.
