Club 27 Publication Design

  • + Publication Design

    + Brand Identity

    + Creative Direction

    + Concept Development

    + Photo Manipulation

    + Copywriting

    + Advertising

The mystery of the 27 Club is deeply tied to the music industry, but discussions often focus solely on the tragedies rather than the legacies of these artists.

The Opportunity

  • The 27 Club conspiracy suggests that some celebrities trade their souls for fame, only to die at 27. While the music industry has been heavily influenced by this theory, it often overshadows the talent and achievements these artists accomplished at such a young age.

How can the 27 Club conspiracy be explored in a way that also celebrates the artists' achievements?

The Question.

  • Recognizing that the 27 Club is ultimately a conspiracy, this project shifts the focus toward celebrating the successes of these artists while also acknowledging their struggles. Whether one believes in the theory or not, there is no denying the extraordinary talent and lasting impact of those in this so-called "club."

A publication that not only delves into the mystery of the 27 Club but also honors the artists, ensuring their stories are remembered as more than just a theory.

The Result.

  • By exploring the full scope of each artist’s life, this project brings depth to the legend of the 27 Club. While maintaining an eerie, mysterious tone, the publication seeks to celebrate their artistry, share their successes, and recognize their lasting influence on music and culture.