Bubblo Packaging Design
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+ Packaging Design
+ Brand Identity
+ Copywriting
+ Advertising
+ Creative Direction
Infants and toddlers experience rapid developmental changes, particularly through tactile methods like grabbing and touching.
The Opportunity
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Tactile development plays a crucial role in both the mental and physical growth of children, especially before the age of two. Bathtime is a key moment when babies and toddlers are most engaged in their grabbing stage, which can make bathing more challenging for parents.
How can tactile development and bathtime be combined to help parents support their children's developmental milestones?
The Question
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Bubblo is a bathtime enrichment line designed to enhance tactile development in children. Each bottle features a unique grippy texture that children can explore while in the bath, allowing them to engage in sensory experiences as part of their development.
Bubblo’s tactile-enriching packaging helps children develop essential skills while making bathtime more enjoyable and interactive.
The Result
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Each bottle is designed with a grip that aids both childhood development and parents’ ease of bathing their children. Bubblo also takes into account the importance of color contrast, incorporating high-contrast colors to support visual development. The combination of texture and color contrast helps children achieve a variety of physical and emotional milestones.
Packaging Details
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In They Want What They Can’t Have, Bubblo taps into the natural curiosity of babies: that irresistible urge to reach for the unusual, the messy, and the just-out-of-reach. The campaign features playful scenes of babies reaching for "off-limits” objects, highlighting how tactile exploration is wired into their development.
